This paper is a sociological analysis of the Findhorn Foundation Community, by Al McLeod from California State University Fresno, California, based on a three-week visit in 1977, and uses a participant­ observational method. It briefly sketches the history, philosophy and world view, along with a demographic and economic profile. Analysis focuses on such items as rules, roles, relationships, leadership styles, decision-making processes, their informal hierarchy, social control and their use of feedback procedures.